Subscriber Account active since. Kat Von D shocked the beauty world on January 16 when she announced that she's sold her namesake beauty brand , which has since been renamed as KVD Vegan Beauty. Though she assured fans in an Instagram post that the transition would be seamless, many people were left with questions. Some wanted to know if Von D would still profit from the brand, while others wondered if its products would be changed or discontinued. Thanks for all your questions about our new brand, kvdveganbeauty!
Why did Kat Von D step away from her makeup company?
Tattoo artist Kat Von D has never exactly been a watered-down celebrity. She has rocked a very bold look and attitude ever since she first burst onto the scene well over a decade ago. Her business ventures span from LA Ink , to a vegan shoe line, to various musical projects, with her beloved line of bestselling makeup being her most notable venture to date. Still, Von D recently walked away from the company, selling her shares and relinquishing control of the makeup brand. While she gave a detailed explanation for her departure, many fans have wondered if her many controversies also played a role in her big decision. Kat Von D was already a presence in pop culture when she established her makeup line in the mids. Featuring cruelty-free products Von D is an outspoken vegan , packaging designs drawn by the tattoo artist herself, and long-lasting formulas, the line launched to great fanfare. Fans loved the products and eagerly purchased signature items such as the inky black tattoo eyeliner and the matte liquid lipsticks. Eventually, the line expanded to include full-coverage foundations, setting powder, concealer, and a contour palette. Love you all.
KVD Vegan Beauty doesn't stand for Kat Von D — despite featuring her initials
Katherine Von Drachenberg , known as Kat Von D   born March 8, ,  is a Mexican-American tattoo artist , model, musician, author, entrepreneur, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink , which premiered in the United States on August 7, , and ran for four seasons. Von D has a sister, Karoline  and a brother, Michael. Von D was classically trained in piano beginning at age 6. Kat Von D credits her grandmother, Clara von Drachenberg, as an inspiration for her in music and art,  and the Latino culture of Los Angeles as a major influence on her tattoo art and style. She got her first tattoo at 14 and quit school at 16 to become a tattoo artist.
Subscriber Account active since. Kat Von D is opening up about her departure from the beauty industry. She also detailed the formation of her namesake makeup brand, which was renamed KVD Vegan Beauty after she sold the company to Kendo earlier this month. She said the latter decision was partially the result of her feeling alienated by the beauty community in recent years. She said the beauty industry had become "a culture thing" filled with influencers who tell you what to buy and how to look to "be cool. Kat Von D poses with an influencer at an event in Von D said Sephora approached her for a meeting 11 or 12 years ago while she was on a book tour. I felt something inside, and I wanted to express it on the outside. A Kat Von D makeup display at Sephora in